This project requires you to improve upon an existing piece of professional Graphic Design. Visit either a supermarket or DIY store. Identify a product which you feel has a weak or inappropriate visual representation. Choose an item that forms part of a series or range. If possible, buy or photograph the products. You will need the information that appears on the packaging. Redesign the packaging of three items from the range to improve upon the existing design solution. For this brief I chose to redesign the packaging for Haribo sweets. This project turned into a centenary celebration of the dancing bear, influenced by vintage Haribo packaging, along with 1920s art work. With its reference to the heritage of Haribo and their famous era’s, I think this piece of design brings back the vintage grasp the company has had on the sweet industry for the last 100 years.
